The wonderful folks at Mailchimp have posted a 36 page pdf: How to Market Your Etsy Shop with Mailchimp!
You do have a mailing list, right? It’s one of those things you can start now. Ask your buyers and fans if they would like to be added to your mailing list. (Don’t add folks without their permission– that’s a big no-no.) If you have a website or blog, put a sign-up form in the upper-right corner. (The upper-right corner of a webpage is ripe for action– your brain just wants to go there and click.)
Ask your buyers if they would like to be added in your “message to buyers” that etsy sends to each buyer from your shop to confirm the order. (The text for “message to buyers” is in Your Etsy -> Appearance.)
Get the pdf. Start collecting names. Do it now.
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Omg AWESOME! Thanks so much for the info, I’ve been thinking a weekly newsletter is more enticing then the daily RSS for some.. great post
Justine Smith´s last blog ..New Seller: Creations by Eileen
Thanks so much for this! I’m doing my first show this week, and I thought I could collect emails if I ever want to send out an email, so this is perfectly timed.
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Thanks for these tips! I didn’t remember about the message to buyers and didn’t realize it went out to them when they made a purchase. I am going to add an invitation to be added to my newsletter mailing list.
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