The wonderful folks at Mailchimp have posted a 36 page pdf: How to Market Your Etsy Shop with Mailchimp!
You do have a mailing list, right? It’s one of those things you can start now. Ask your buyers and fans if they would like to be added to your mailing list. (Don’t add folks without their permission– that’s a big no-no.) If you have a website or blog, put a sign-up form in the upper-right corner. (The upper-right corner of a webpage is ripe for action– your brain just wants to go there and click.)
Ask your buyers if they would like to be added in your “message to buyers” that etsy sends to each buyer from your shop to confirm the order. (The text for “message to buyers” is in Your Etsy -> Appearance.)
Get the pdf. Start collecting names. Do it now.
{ 5 comments… read them below or add one }
Omg AWESOME! Thanks so much for the info, I’ve been thinking a weekly newsletter is more enticing then the daily RSS for some.. great post
.-= Justine Smith´s last blog ..New Seller: Creations by Eileen =-.
Thanks so much for this! I’m doing my first show this week, and I thought I could collect emails if I ever want to send out an email, so this is perfectly timed.
.-= Liz´s last blog ..Twitter, You’ve Ruined Me =-.
Thanks for these tips! I didn’t remember about the message to buyers and didn’t realize it went out to them when they made a purchase. I am going to add an invitation to be added to my newsletter mailing list.
.-= Suzanne´s last blog ..Vintage red high heel leather pumps Size 6 1/2 M Made in Spain =-.
So glad I read this. I don’t have much of a mailing list, but I just went over to my Etsy shop and updated it with an invite in my message to buyers to sign up for my monthly newsletter. No newsletter written yet, but this will spur me on.
Thanks for you tips!
Thanks soo much for this info especially the ‘message to buyers’ placement. That is great!
susan´s last [type] ..Red Sneakers Gift Cards with Glassine Envelopes by HappenstancePaper on Etsy
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