Looking for more traffic to your Etsy shop? Are you working seasonal merchandising trends?
Following seasonal trends and adjusting my products’ titles and tags has made a huge impact on my Etsy traffic and sales.
My seasonal merchandising “aha” moment came last September. I logged on the Etsy and saw a front page filled with Halloween items. Many of my photographs are mostly blue with birds and telephone lines. How on earth was I supposed to get any attention to my shop with the Halloween craze in full force?
The answer: fresh eyes. I needed to look at my photographs with fresh eyes and seasonal merchandising trends in mind.
Start with color.
Pantone’s color forecast for Fall 2011 includes: bamboo yellow, emberglow coral, honeysuckle pink, phlox and orchid purples, cedar green, deep teal, coffee and nougat browns, and quarry.
Etsy’s September merchandising desk report also mentions: turquoise, rustic fall colors, jade greens and mustards.
Are any of your products teal? Nougat brown? Mustard yellow? Update their tags. Treasury makers will be searching for these colors. Getting your teal items into treasuries gets eyes on your shop and starts the traffic snowball.