What gets measured, gets managed. –Words of wisdom from an influential business thinker, Peter Drucker.
Things that get measured, get our attention. What gets measured in your business? What gets a guess?
You probably calculate your costs and your time. What’s not getting your attention?
Do you run ads? Are you measuring their effects?
Do you have a mailing list? (Say yes!) Are you emailing your subscribers regularly? Are you evaluating the effects of your mailings?
Do you measure and plan your new product launches? For some great tips, check out Jess Van Den’s post on Scoutie Girl: 10 Steps for a Successful Handmade Product Launch.
Are you counting your failures? If you’re not failing every now and then, you’re not pushing yourself hard enough.
What else could you be measuring? Leave a comment and tell us.
Some tools for measuring, recording, documenting:
- Outright online accounting.
- Evernote for capturing all sorts of notes.
- Open Office open source office productivity software.
