From the category archives:

Marketing

The Secret to Etsy Sales, Part 2: More Eyes on Your Stuff

December 1, 2009

In the first part of the Secret to Etsy Sales series, we looked at 6 core areas of your business. Small gains in each area can lead to a significant increase in sales.
Let’s dive a little deeper in the first of the 6 areas: Lead generation. Getting more eyes on your stuff. More visitors to [...]

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The Secret to Etsy Sales

November 16, 2009

My very best tip for marketing your online shop is not sexy. It’s not a magic bullet. It’s not going to make headlines. My best advice to set your etsy sales on fire is to work your business in 6 core areas. Small gains in each area will add up. This is my secret to [...]

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How to Market Your Etsy Shop with Mailchimp

November 12, 2009

The wonderful folks at Mailchimp have posted a 36 page pdf: How to Market Your Etsy Shop with Mailchimp!
You do have a mailing list, right? It’s one of those things you can start now. Ask your buyers and fans if they would like to be added to your mailing list. (Don’t add folks without [...]

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How to Contact Bloggers (and Ask Them to Write About You)

November 2, 2009

Nothing lights a fire to online shop sales like a feature in a popular blog! How do those lucky folks get featured? In some cases, the stars may be aligned just right. But if you can’t wait for a celestial event, you might just take matters into your own hands and send some friendly [...]

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Feed the Buzz

November 1, 2009

If things are going great with your art (or craft or consulting or whatnot) sales, tell everyone!
If things are not going so well, for the love of all that’s good in this world, find something positive to say! Please please please don’t tweet that your sales are slow or post in a forum that [...]

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