From the category archives:

Selling Your Work

5 Last Minute Tips for Holiday Sales in Your Online Shop

December 7, 2009

I am thrilled to again guest post on PaperNStitch, the blog with a daily dose of handmade, design, and style inspiration.
Last Minute Tips for Holiday Sales in Your Online Shop:
1. Ready to ship. If your items are ready to ship, let people know. Don’t be shy. Include the phrase “ready to ship” in the [...]

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5 Tips for Selling Your Art, Guest Post on PaperNStitch

November 24, 2009

I am thrilled to guest post on PaperNStitch, the blog with a daily dose of handmade, design, and style inspiration.
As an artist, I know marketing can be a challenge. How about 5 easy tips for selling your art?
1. Nail your elevator speech! Create a short description of who you are and what you do that [...]

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Show the Bling or Why You Should Include Expensive Items in Your Online Shop

November 18, 2009

How can a high end item help sales of a more moderately priced item? Why should you include higher priced items in your online shop?
In Yes! 50 Scientifically Proven Ways to Be More Persuasive, the authors discuss Williams Sonoma’s introduction of a high end bread machine. The introduction of the luxury machine into the kitchen [...]

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Niche Thyself: Variety vs. Consistency in Your Online Shop

November 8, 2009

From my 10 Tips for Selling on Etsy post:
1. Niche thyself. Your shop should have a consistent aesthetic or product line. Don’t try to be everything to everybody. A shop full of cohesive work that connects with a potential buyer is a powerful thing. Nail your niche.
I’ve posted this advice in the fora and some [...]

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10 Tips for Selling on Etsy

October 17, 2009

I’ve been selling my art online & in person for several years. These are the things I’m dying to tell people about their etsy shops. Ten quick tips for your etsy shop and online sales in general:
1. Niche thyself. Your shop should have a consistent aesthetic or product line. Don’t try to be everything to [...]

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