Who’s thinking about Valentine’s Day in December? Who’s thinking about Christmas in June? If you have an retail business, planning ahead is critical. Success means putting your seasonal products in front of buyers before the holiday, when it’s time for them to buy; it means pitching your products to magazines and blogs when they are [...]
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The awesome Megan Auman at Crafting an MBA is double dog daring us to create videos to promote our businesses! Are you in? I’m going to try it! Recommend on Facebook Share with Stumblers Tweet about it Subscribe to the comments on this post
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What do you say when someone asks about your creative business? Is your response quick and memorable? Or do you grapple for words and stumble about? Create a short description of who you are and what you do that you can say naturally and quickly. You know they will ask; be ready. For example, “I’m [...]
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In the first article in The Secret to Etsy Sales series, we looked at 6 core areas of your business. Small gains in each area can lead to a significant increase in sales. In the second article, we dove a little deeper into getting more eyes on your shop. This third article is all about [...]
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In the first part of the Secret to Etsy Sales series, we looked at 6 core areas of your business. Small gains in each area can lead to a significant increase in sales. Let’s dive a little deeper in the first of the 6 areas: Lead generation. Getting more eyes on your stuff. More visitors [...]
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How can a high end item help sales of a more moderately priced item? Why should you include higher priced items in your online shop? In Yes! 50 Scientifically Proven Ways to Be More Persuasive, the authors discuss Williams Sonoma’s introduction of a high end bread machine. The introduction of the luxury machine into the [...]
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My very best tip for marketing your online shop is not sexy. It’s not a magic bullet. It’s not going to make headlines. My best advice to set your etsy sales on fire is to work your business in 6 core areas. Small gains in each area will add up. This is my secret to [...]
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The wonderful folks at Mailchimp have posted a 36 page pdf: How to Market Your Etsy Shop with Mailchimp! You do have a mailing list, right? It’s one of those things you can start now. Ask your buyers and fans if they would like to be added to your mailing list. (Don’t add folks without [...]
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